The Global Tools & Storage (GTS) division of Stanley Black & Decker is currently hiring a full-time Brand Strategist to join the Global Customer Experience (GCX) team. This role will support the strategic and creative marketing solutions that help connect the Mac Tools brand to target audiences and drive brand consideration, purchase, and advocacy with focuses on business-to-business (B2B) and end-user marketing, demand generation, and sales enablement. Specifically, you will work with cross-functional teams and external resources to drive day-to-day marketing activities – including, but not limited to, launching new products and its related marketing, development of new content, developing partnerships with internal and external stakeholders, and measuring results from strategies and tactics. This means you will be a strong project manager and adept at interacting, communicating, and partnering with other departments and teams. The primary responsibility of this Brand Strategist is working directly with the Mac Tools business teams based in Columbus, Ohio, to prioritize and execute work related to product launches, large events, monthly product flyers, and franchise recruitment. You will coordinate with stakeholders, drive decisions, and ensure marketing projects are delivered effectively and on schedule.
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843. The diverse, purpose-driven people of Stanley Black & Decker share a unified passion for creating products, tools and solutions for those who make the world. Wherever you go in our company, you’ll find uncompromised devotion to performance, innovation, customer satisfaction and social responsibility.