Description Position Summary Strategic Factory is seeking an experienced, highly efficient, collaborative, and creative Social Media Marketing Specialist with strong organizational skills and attention to detail to join our team. The Social Media Marketing Specialist will be responsible for creating, implementing and maintaining the Strategic Factory’s social media strategies to increase brand awareness and improve conversion. Additionally, this individual will be responsible for planning and creating clever, innovative, and engaging content for use in our digital channels to include written, photo, and video. The Social Media Marketing Specialist will combine their in-depth knowledge of business objectives, social strategies, and competitive landscape with a rich background in the social space to drive effective results. This position reports in person to our headquarters in Owings Mills, Maryland. Remote work is not available for this position. The successful candidate should have a proficient understanding of emerging social trends, and a deep appreciation for the significance of brand voice and creative content designed to engage users. The Social Media Marketing Specialist will report to the Director of Interactive Strategy and will be required to collect and review social media data, develop KPIs and design effective social strategies and campaigns that will help Strategic Factory achieve their goals. Our ideal candidate will have previous experience in a similar role, a strong understanding of current best practices for multiple social networks, and previous experience using tools to monitor and measure the effectiveness of the campaigns they create. Essential Duties & Responsibilities Develop an overarching social media strategy that aligns with our organizational marketing plan. Deliver final product to various sources, including internal and external customers, media, graphic designers and corporate communications. Maintain a multi-channel social media content calendar for all social platforms. Collaborate closely with internal teams to ensure brand consistency across all social platforms. Create clever, informative, and attractive written, video and photo content for all social media platforms, as well as other marketing applications. Stay up to date with current technologies and trends in social media to ensure maximum effectiveness. Facilitate interaction with followers and respond to messages, inquiries, and comments. Develop and interpret analytics and create reports on metrics. Assist in the development and management of social media marketing and influencer marketing strategies. Maintain excellent organizational and interpersonal skills. Practice sustained attention to detail, with a focus on creativity and artistic ability. Practice time management skills and proven ability to meet deadlines. Perform other related duties as assigned. Requirements Qualifications Bachelor’s degree in Marketing or related field required. 2-3 years of relevant experience. Proven track record successfully owning, developing, and executing a social media content strategy for at least one brand. Strong familiarity and proven track record with managing multiple social media platforms including Twitter, Instagram, TikTok, Facebook, Snap Chat, YouTube, and other emerging platforms. Candidates must present a portfolio of work to showcase capabilities and proficiency. Excellent copywriting and editing skills. Excellent communication, time management, and organization skills. Healthy interest in data-driven decision-making and understanding of social media analytics. Ability to work in fast paced environment, and manage multiple projects simultaneously. Proficiency with photo editing tools and fundamental design tasks in Photoshop. Must be a team player and excited to collaborate with others to develop a best-in-class experience. Ability to write and produce clever, concise, engaging content. Ability to manage projects from concept to execution. Familiarity with various types of camera equipment and accessories. A keen eye for detail and a well-developed artistic ability. High level of organization and able to manage projects and time efficiently. Ability to work under pressure and adhere to deadlines. Ability to be flexible and patient. Solid understanding of artificial and natural lighting, and how it affects different settings.